Conceptual Spa Identity

San Spa is a wellness brand inspired by traditional Latin American healing rituals and a deep connection to nature. The brand name, meaning “healthy” in Spanish, served as the foundation for a visual and verbal identity rooted in balance, calm, and cultural reverence. This project involved developing a full brand concept from naming and storytelling to logo design, color palette, and typography. Earthy tones and organic forms were paired with modern, minimal design elements to reflect both the heritage and contemporary luxury of the spa experience. The project also included naming and packaging for a natural product line, as well as the creation of customer touch points such as spa menus, and promotional content. Every detail was crafted to support a cohesive and immersive brand that feels both grounded and elevated.